Technologies That Work Well In Political Campaigns

first_imgDr. Darren WilkinsTechnology has always played an important role in campaigning. From using bullhorns in neighborhoods and radio and television broadcast to reach voters, to robocalls, cellphones, websites, the social media, etc. No doubt, efficient and smart use of technology in campaigning can give candidates a competitive advantage all the way to the ballot box. In modern political campaigns, understanding technology translates into being able to better understand people, and there are a few technologies that have become crucial. These technologies include but are not limited to Big Data, Cloud Computing, the Social Media, and Mobile. In Liberia, the “big data” is not leveraged as it is in western countries primarily because of the lack the skills locally to embark upon such an initiative. However, data manipulation can and will be done in an appreciable way that could benefit a candidate who integrates it as part of his/her campaign strategy. Before going further, let me first expound on the four technologies mentioned above. Big Data is an evolving term that focuses on voluminous amounts of structured, semi-structured, and unstructured data that are analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions. Data can be collected from various sources including social media. Cloud Computing is primarily computing on the Internet where a variety of services are delivered. These services include storage, data management, data processing, etc. The Social Media are merely websites and applications that enable users to create and share content or to participate in social networking. These websites and applications allow forums, microblogging, social networking, social bookmarking, social curation, wikis, etc. In the case of Mobile (mobile technologies), we refer to the use of cellphones and other mobile devices for communications. Now, if you have been monitoring the 2016 presidential elections in the United States, you probably know that technology is playing a major role in every presidential candidate’s campaign. The use of Big Data to refine on-the-ground, get-out-the-vote (GOTV) marketing efforts has become the “avant garde” approach to modern electioneering/campaigning. Some candidates use Twitter to energize their base, some use Facebook to galvanize their supporters and garner new supporters, others use web-based crowd funding to kick start their campaign and engage their supporters. Every presidential campaign uses technology. The most sophisticated and tech-savvy presidential campaign often tends to fare well at the polls. The use of the Internet and its technologies for campaigning became popular when President Barack Obama ran his campaign in 2008. It was that novel campaigning paradigm that played a significant role in winning his ticket to the Whitehouse and subsequently earned his presidency the title: “The first Internet Presidency.” Upon entering the Whitehouse, Obama did not neglect the use of technology as many other candidates do. In fact, he initiated what is today referred to as Open Government, which is the use of the Internet and its accompanying technologies to provide information and services to the public to allow transparency, accountability, and citizen participation. This approach also allowed for citizens to collaborate in the provision of information and data provided by government. In Liberia, with the exception of Big Data, all of the technologies (Big Data, Cloud Computing, Social Media, and Mobile Technologies), mentioned above are used. They use radio broadcast, mobile technologies, the Internet (Informational Websites and Social Media) have been effective in enabling candidates reach potential voters. But as we approach 2017, a few of the avant garde campaigners will eschew campaign conventional wisdom for more novel and innovative strategies driven by modern technologies. We will see the emergence of a lot of Social Media evangelists and digital strategists. We will see the use of technology occur more vehemently in 2017 than in the past. Robust digital operations, in which candidates’ messages are informed by data and analytics, will be the new order of the day. The campaign that masters digital strategy is going to gain an important edge in the 2017 presidential and general elections. Data science is not commonplace in Liberia, but we will see campaign teams include data strategists in the 2017 elections who will exploit data at unprecedented scale. And, data garnered by these strategists will provide all sorts of information that will enable campaigners/candidates make decisions. The data garnered will inform candidates about those things that voters care about the most. Candidates will then be able to optimize their “messages” and tailor their platforms to suit the needs of the voters. The same data will provide information that will enhance their “Get Out To Vote” (GOTV) initiatives.Mobile devices, especially mobile phones, have been very effective in Liberia’s electoral process. They can also be used to target and communicate with voters directly. And they are very effective when it comes to using voice meeting services like Tele-Town Hall. Tele-Town Hall allows a candidate to hold large town hall-style meetings with constituents. It has the ability to hold a 500-constituent Town Hall meeting, and could be of use in 2017.Technology can also be used to raise funds for campaigns. But, unlike the United States and other western countries, campaigns in Liberia are often funded by the candidates themselves instead of supporters. Considering the poverty level and the mentality many Liberians carry about campaigning, it will be unprecedented if not impossible, to see a candidate attempt to raise funds from grassroots supporters, and to help organize volunteers and staffers using the Internet.Finally, the use of technology in modern elections is inevitable. Hence, the campaign that emerges as a digital “guru” with the ability to proffer and communicate its policy and strategy directly with millennial voters using a suite of social applications, including Instagram, Snapchat, Twitter, Facebook, and Spotify, will likely succeed in changing people’s minds. Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)last_img read more

Everton host Burnley in Premier League Friday night fixture

first_imgEverton vs BurnleyGoodison Park, LiverpoolFriday, 03-02-2019 @10pmReferee: Chris KavanaghEverton have no new injury concerns, although Andre Gomes serves the final match of a three-game suspension. Theo Walcott has overcome illness, and Yerry Mina could return from a hamstring injury.Burnley are set to welcome back Peter Crouch following an appendix operation, while Phil Bardsley may return from a gashed leg. Robbie Brady is also available after missing last weekend for the birth of his second child.Everton have lost three of their past five Premier League games against Burnley, as many as they had in the previous 16 top-flight meetings. Burnley can win consecutive league matches at Goodison Park for the first time since a run of three victories between 1958 and 1960.AFC Bournemouth vs Tottenham HotspursVitality Stadium, DorsetSaturday, 04-05-2019 @2:30pmReferee: Craig PawsonBournemouth quartet David Brooks, Dan Gosling, Adam Smith and Dominic Solanke all face fitness tests. Lewis Cook, Charlie Daniels, Simon Francis, Diego Rico, Junior Stanislas and Andrew Surman remain out.Tottenham are without defender Jan Vertonghen because of the head injury he suffered against Ajax on Tuesday. Serge Aurier, Harry Kane, Erik Lamela and Harry Winks are still absent, but Son Heung-min and Vincent Janssen are available after missing the Ajax match.Tottenham are unbeaten in all seven Premier League meetings, winning six and conceding just two goals. Spurs average 3.1 goals per game against Bournemouth in the top flight, their best record against any Premier League side. Their only meeting outside the Premier League was back in 1957 when Bournemouth won an FA Cup fifth-round tie 3-1 at home.It’s 18 defeats for Spurs in all competitions this season, their most in a campaign since they they were beaten 19 times in 2008-09. Tottenham have lost 11 matches in 2019, including four of their past five. They lost 11 competitive fixtures in the whole of 2018. Mauricio Pochettino’s side have suffered 12 Premier League defeats so far this season – only two teams have lost more and still finished in the top four: Chelsea in 1997-98 (15) and Everton in 2004-05 (13). Tottenham had the division’s best away record at the end of January but they and Huddersfield are the only Premier League sides not to earn a point on the road since then. Son Heung-min has scored five goals in his past four games against Bournemouth, his joint-highest tally against a single club along with Watford.West Ham vs SouthamptonLondon Stadium, LondonSaturday, 04-05-2019 @5pmReferee: Scott AttwellWest Ham’s injury problems are easing, with Samir Nasri, who has missed five games with a calf strain, among those set to return. Manuel Lanzini and Aaron Cresswell are fit again, while Carlos Sanchez could make his comeback from a knee injury.Southampton will again be without Maya Yoshida and Jannik Vestergaard because of illness and injury respectively. Mario Lemina could start for the first time since returning from an abdominal problem.West Ham are aiming to do a league double over Southampton for the first time since 2000-01. The Hammers have come from behind to win in seven Premier League games against Southampton. This is the 100th league fixture between the clubs. A different West Ham player has scored twice in each of the past three Premier League meetings: Javier Hernandez, Marko Arnautovic and Felipe Anderson.Wolves vs FulhamMolinuex Stadium, West MidlandsSaturday, 04-05-2019 @5pmReferee: Jonathan MossWolves could name the same starting line-up for a third consecutive game. Head coach Nuno Espirito Santo has indicated that third choice goalkeeper Will Norris, 25, may feature in one of their two remaining matches.Fulham full-back Denis Odoi is ruled out after suffering concussion during last weekend’s 1-0 victory against Cardiff City. Timothy Fosu-Mensah, Marcus Bettinelli and Lazar Markovic remain sidelined by injuries.Fulham are winless in 14 league and cup games away to Wolves since a 4-0 victory in the second tier in April 1985 (D4, L10). The Cottagers have lost three of their four Premier League games at Molineux, conceding twice in each of those defeats.Cardiff City vs Crystal PalaceCardiff City Stadium, CardiffSaturday, 04-05-2019 @5pmReferee: Michael OliverKenneth Zohore should be fit for Cardiff but Aron Gunnarsson is a doubt and Harry Arter is likely to miss out. Sol Bamba, Callum Paterson, Joe Ralls and Matthew Connolly are all sidelined for the remainder of the season.Crystal Palace will be without Christian Benteke, who took a blow to his cheekbone during the draw with Everton and has not trained all week. Mamadou Sakho, James Tomkins, Jeffrey Schlupp and Pape Souare are also ruled out by injuries.Cardiff have failed to score in all three previous Premier League meetings, losing twice and drawing the other. The Bluebirds have won only one of their last five league matches against Palace (D1, L3), a 2-1 home Championship triumph in 2012. However, the Eagles have recorded just one victory in their previous nine trips to Cardiff (D4, L4).Newcastle United vs LiverpoolSt. James’ Park, Newcastle upon TyneSaturday, 04-05-2019 @7:30pmReferee: Andre Marriner*Details to follow shortlyChelsea vs WatfordStamford Bridge, LondonSunday, 05-05-2019 @4pmReferee: Paul Tierney*Details to follow shortlyHuddersfield Town vs Man UnitedThe John Smith Stadium, West YorkshireSunday, 05-05-2019 @4pmReferee: Lee Mason*Details to follow shortlyArsenal vs BrightonEmirates Stadium, LondonSunday, 05-05-2019 @6:30pmReferee: Anthony Taylor*Details to follow shortlyMan City vs Leicester CityEtihad Stadium, ManchesterMonday, 06-05-2019 @10pmReferee: Mike Dean*Details to follow shortlyComments Tags: premier leaguelast_img read more