Sweden’s ATG joins International Betting Integrity Association

first_img AB Trav och Galopp (ATG) the market-leading operator in the early months of Sweden’s regulated igaming market, has joined the recently rebranded International Betting Integrity Association (IBIA).ATG joins after launching its first sportsbook when the Swedish market opened on January 1, 2019, helping its Q1 turnover reach SEK1.07bn (£89.6m/€100.4m/$113.5m).
It becomes the first new member to join the body, which monitors global betting patterns for evidence of suspicious activity, since it was renamed the International Betting Integrity Association on June 4. Previously the association was known as ESSA (Sports Betting Integrity).“I am delighted to welcome one of the leading brands from the newly opened Swedish market to the association,” the association’s secretary general Khalid Ali said.“ATG joins other responsible and committed sports betting operators intent on working collectively to protect their businesses from corruption.”ATG chief security and quality officer Magnus Lunner said protecting its product, consumers and sporting events from betting-related corruption was “a foremost business consideration” for the operator.“Joining the International Betting Integrity Association, a globally recognised body and leader in its field, is a natural extension of that core aim,” Lunner explained. “ATG is committed to upholding the highest values of integrity and to working with our partners in the association to ensure the safest possible betting environment.”Last week the IBIA, which monitors betting activity across almost 50 brands, also revealed a 26% year-on-year decline in the number of suspicious activity alerts generated by members in the first quarter of 2019. Subscribe to the iGaming newsletter Regions: Europe Nordics Sweden AB Trav och Galopp (ATG) the market-leading operator in the early months of Sweden’s regulated igaming market, has joined the recently rebranded International Betting Integrity Association (IBIA). Topics: Legal & compliance Sports betting Horse racing AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Tags: Mobile Online Gambling OTB and Betting Shops Race Track and Racino Sweden’s ATG joins International Betting Integrity Association 11th June 2019 | By contenteditor Horse racing Email Addresslast_img read more

Optimove iGaming Pulse – November 2019

first_imgCasino & games Deep into autumn, is the industry gearing towards hibernation or holiday celebration? Optimove’s iGaming Pulse gives a peek into the industry and its various aspects. What can operators learn from November’s performance in sports and casino?Sports In sports, the average deposit amount decreased by 3% year-over-year, and increased by 3% month-over-month.The number of monthly deposits increased by 10% from the prior year to to 8.5, with a very slight decrease of 1% from October (8.6 to 8.5).Conversion rates increased by 5% sequentially, still showing an 8% decrease from November 2018, and holding at 46%.Retention rate increased slightly year-on-year (up 2%) and held steady month-on-month for the past four months of the of-season.The new retention rate increased 5% from 2018, and decreased 5% from October.Casino In casino, the average deposit amount decreased by 3%, (or €1 in actual currency), both sequentially and from the prior year, and holds at €35. Generally, last year’s trend is very steady increases and slight decreases between €35 and €38.Monthly deposits show a very slight decrease of 1% month-over-month, but an annual increase of 5%, and holds at 8.2.Mobile bet rate is still on the rise with an overall increasing trend showing an 18% year-on-year and 2% month-on-month jump. Similarly, conversion rate is up by 23%, though down 3% from October 2019.Activity Days Activity days increased by 2% from the prior year, and decreased by 3% month-over-month.Black Friday Close-up This month we’re taking a closer look at a phenomenon rather than a KPI, but paying attention to it could very well significantly increase your KPIs. We’re referring to Black Friday, which despite being perceived as a retail event, is actually showing great results for gaming operators.Research by Optimove shows that casino and sports operators who ran Black Friday Campaigns in 2018 won the jackpot in many KPIs. For example, the number of players how made a deposit following a Black Friday campaign was 37% higher than an average Friday in 2018.  The number of deposits themselves was 36% higher than the average Friday, and the deposit amount was 29% higher compared to the average Friday in 2018.Casino operators who ran a Black Friday campaign enjoyed 13% increase in total casino bet amounts and the number of players was 28% higher on average compared to the Friday average in 2018. The number of players who responded to Black Friday campaigns was 7% higher compared to other campaigns. So, does Black Friday put gaming operators in the ‘black’? You bet it does!About iGaming Pulse: iGaming Pulse is an industry benchmark tool for the gaming sector. iGaming Pulse enables gaming operators to accurately assess their overall performance against industry-wide key performance indicators.Its figures are updated on a monthly basis. It enables gaming operators to gain a clearer understanding of how their KPIs compare against the rest of the industry, broken down by geography and game type. This type of data, which is made publicly available for the first time, provides operators with the ability to conduct comparative analysis and derive insight into how their performance compares with industry averages.iGaming Pulse comprises of data collected from over 200 online casinos and sports betting companies, including industry giants and boutique operators, providing an accurate, statistically significant sample of the industry. Access to this information is vital for operators that are limited to only their own data. Optimove’s iGaming Pulse is now fully accessible, ensuring operators will have a clearer overview of how they compare to the industry. 4th December 2019 | By contenteditor Optimove iGaming Pulse – November 2019 Tags: Mobile Online Gambling Subscribe to the iGaming newsletter Deep into autumn, is the industry gearing towards hibernation or holiday celebration? Optimove’s iGaming Pulse gives a peek into the industry and its various aspects. What can operators learn from November’s performance in sports and casino? AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Topics: Casino & games Marketing & affiliates Sports betting Email Addresslast_img read more

Sweden: Europe’s accidental black market

first_img Email Address Germany recently approved regulations to expand its online gambling market, but by setting out such restrictive operating conditions, it risks making the same mistakes as Sweden, writes BonusFinder.com managing director Fintan Costello.On 12 March, German lawmakers approved regulations to legalise online poker and casino from 1 July 2021. But in doing so they risk sending huge numbers of players to unlicensed sites that offer no restrictions compared with the punitive legislative measures they are willing to endorse: Slots are subject to a €1 per spin stake limit, with no autoplay and no jackpots, and must be offered separately to table games.They didn’t get to this decision alone. On 1 January 2019, close neighbour Sweden accidentally created a vast black market of its own, one that is now spiralling out of control. Without urgent action Germany has the potential to be far worse.The Nordic markets were once a key driver of European dot.com growth, but then Sweden decided to regulate. Everything seemed rosy at first, with operators and suppliers primed with pre-approved licences and ready-to-go compliance strategies. However, reality soon began to bite when a series of factors collided to hamper the market from day one: rising costs due to tax and regulation, local monopolies allowed to expand products and marketing measures restricting brands to only offering a single first-time welcome bonus… and severely punished if they stepped out of line.As Gustaf Hoffstedt, from Sweden’s online gambling trade body BOS, argued in January this year, there is strong evidence pointing towards thousands of players “leaking” through the government’s ‘channelisation’ strategy and into the hands of unlicensed, black-market operators.Even more worrying is that this appears to be getting worse with Ardalan Shekarabi, Sweden’s Minister of Social Security and a key player in drafting the country’s online gambling framework, unwilling to clamp down on those flouting the rules outside the legal framework. Instead he is pressing ahead with enforcing tougher sanctions, not to mention advertising and marketing restrictions.Figures vary but according to official Swedish Gaming Authority numbers, 91% of gambling is carried out by licensed operators in a market worth more than €1.2bn. In November 2019, H2 Gambling Capital estimated channelisation to be at approximately 86%, but based on our data that trend has continued, and we estimate the proportion of Swedish players using illegal black-market casinos to be closer to 70%.Our numbers show this problem is deepening with potentially vulnerable players left unprotected and open to market abuse. Using publicly available data from Google Trends we found huge growth in searches taking place in Sweden for a basket of terms including ‘casino utan licens’ (unlicensed casino), when compared to ‘Online Casino’, reinforcing the theory that aggressive restrictions for licensed operators are driving players to search for, and convert to, playing on unlicensed brands.Instead of misguidedly declaring phase one of Swedish legislation as a “success”, regulators should be focusing on the 30% and rising proportion of players that are searching for these terms.More concerning is that newly regulating markets such as Germany appear to be ignoring their mistakes. There is no regulated market on earth that is proposing such damaging rules, and we would urge them to take heed of Sweden’s rapid plunge toward encouraging unlicensed activity.At BonusFinder we aim to give players more choice, presenting them with all the options before they commit to gambling on specific sites. Our aim is to help people “play with more” in a safe environment. Our core principles are built on a common sense approach to regulation that involve honest and open conversations between regulators, operators, affiliates and players.Despite all the warning signs, advice and abysmal quarterly results from major licensees, Sweden, and now Germany, are ignoring the evidence and ultimately forcing players down a dangerous route.Open and robust conversations about the reality of what players want and balancing the need to protect the most vulnerable, while also preserving a profitable industry, is vital. However, putting damaging restrictions in place will ultimately always fail with black-market options just a click away for consumers.Fintan Costello is Managing Director of BonusFinder.com an Amsterdam-based start-up focused on helping people ‘Play With More’. Be it buying, selling, leading, consulting, building (and breaking) speaking and writing, Fintan has covered almost everything in the industry in the last 12 years. He is now focused on searching the world for the best casino bonuses, running ultra marathons and playing Mario Kart with his son. Legal & compliance Germany recently approved regulations to expand its online gambling market, but by setting out such restrictive operating conditions, it risks making the same mistakes as Sweden, writes BonusFinder.com managing director Fintan Costello. Sweden: Europe’s accidental black market AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter 25th March 2020 | By contenteditor Tags: Online Gambling Regions: Europe Central and Eastern Europe Nordics Germany Sweden Subscribe to the iGaming newsletter Topics: Legal & compliance Strategylast_img read more

FanDuel signs with TV service SportsGrid

first_imgAddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter FanDuel Group has become the official partner of North American 24-hour sports betting network SportsGrid.The multi-year agreement grants FanDuel exclusive category access to digital distribution, broadcast, syndication, and radio assets across SportsGrid’s gaming and lifestyle network, which is available via on demand TV services such as Roku and XUMO.As the exclusive sportsbook, casino, racing and fantasy sports partner of SportsGrid, FanDuel will collaborate on over 50 hours of original video and audio content each month. SportsGrid will also exclusively promote and feature FanDuel odds, data, and promotions in both branded and unbranded shows. “We’re excited to provide our loyal fantasy and sports betting customers with more ways to learn, play and win through this exclusive partnership with SportsGrid,” said Matt King, chief executive of FanDuel.Read the full story on iGB North America. Marketing & affiliates Subscribe to the iGaming newsletter Topics: Marketing & affiliates Sports betting FanDuel Group has become the official partner of North American 24-hour sports betting network SportsGrid.center_img Regions: US Email Address FanDuel signs with TV service SportsGrid 24th June 2020 | By contenteditorlast_img read more

Tabcorp to appeal Au$71.0m NSW tax bill

first_img Tabcorp to appeal Au$71.0m NSW tax bill Topics: Finance Legal Tabcorp said it would appeal the amended amount, saying on the balance of probability that the deductions are allowable. The operator added that it made this decision after taking external professional advice. However, the amended assessment amounted to $71.0m, which includes $9.0m in penalty interest imposed by the Australian Taxation Office. This will be reported as a significant item as part of Tabcorp’s first half results for its 2021 financial year. Australian gambling operator Tabcorp has pledged to appeal an AU$71.0m tax bill, related to fees incurred by the legacy Tatts Group business in 2016. Regions: Oceania Australia Tags: Tabcorp Tatts Group November also saw Tabcorp reject reports in the Australian media that it could be subject to a takeover bid, in a proposal involving private equity firms and fronted by betting pioneer Matthew Tripp. 7th December 2020 | By Robert Fletcher The announcement comes after Tabcorp was last month ordered to pay more than $30,000 in fines and costs after it was ruled to have breached advertising rules in New South Wales NSW.center_img Subscribe to the iGaming newsletter In its financial statement posted in June this year, Tabcorp disclosed a contingent liability in relation to the matter of AU$62m (£34.5m/€37.9m/US$45.9m) after tax. A number of private equity firms were said to have approached Matthew Tripp with the aim of launching a takeover bid, one of which supposedly tabled a fee of $9.0bn to acquire the entire Tabcorp business, an another considering a $3.0bn bid for Tabcorp’s TAB betting division. Tabcorp said the case is in relation to tax on fees incurred by Tatts Group – which it acquired in December 2017 – for the monitoring of gaming machines in New South Wales. An investigation by Liquor & Gaming NSW found that a former Tabcorp betting account holder received a gambling advert offering bonus bets from Tabcorp on his Instagram account via Instagram Stories, which was in breach of state law. AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Legal Email Addresslast_img read more

GC again reminds industry of responsibilities under lockdown

first_imgThe Commission also urged operators to “avoid any temptation to exploit the current situation for marketing purposes and be very cautious when seeking to cross-sell products”. AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter The British Gambling Commission has urged “extra operator vigilance” in Great Britain’s latest novel coronavirus (covid-19) lockdown and said it expects operators to again follow the guidance issued in March 2020. This included instructions to identify customers who may be at risk of harm, interacting with these customers and understanding the impact of this interaction. In addition, operators were told to review their thresholds for interaction and ensure they were appropriate given the changed financial circumstances many players would be facing. As a result, it said it expected operators to follow the initial lockdown guidance. It added that the fact that elite sport will continue means customers will have more betting options than in the previous lockdown. In a letter from chief executive Neil McArthur (pictured), the regulator said that more caution was required as people will be spending more time at home, and many may be “isolated and vulnerable”. Some players may gamble more, or for the first time, it noted. GC again reminds industry of responsibilities under lockdown Tags: Covid-19 Gambling Commission Neil McArthur The regulator will continue to publish reports based on operator data to show how gambling activity has changed under lockdown. For the new lockdown, the Commission has told operators to not just make these direct interactions, but also to interact more generally through methods such as safer gambling emails. 12th January 2021 | By Daniel O’Boyle It added that operators must take “particular care” when onboarding new customers, and said decisions related to affordability checks for these customers must “reflect the environment we are in”. Subscribe to the iGaming newsletter Social responsibility Topics: Social responsibility CSR Problem gambling Responsible gambling Regions: UK & Ireland The guidance also called for “ processes that ensure the continual monitoring of your customer base”, as well as an end to reverse withdrawals. Email Addresslast_img read more

Hillman ends NetEnt tenure following Evolution acquisition

first_img Subscribe to the iGaming newsletter Topics: People People moves Falzon joined NetEnt through its acquisition of Red Tiger, playing a key role in negotiating that transaction.  3rd March 2021 | By Robin Harrison NetEnt chief executive Therese Hillman has officially left the business as planned, following the slots specialist’s acquisition by Evolution, with operational finance chief Lara Falzon also departing. However, an industrial dispute raised by the General Workers’ Union for Malta (GWU), reduced this number by 40, and saw improved settlement offers being granted to the laid-off staff.  Regions: Nordics Southern Europe Sweden Malta Email Address Hillman’s departure was announced in December last year after the SEK19.6bn (£1.67bn/€1.93bn/$2.33bn) acquisition was finalised, when Evolution began a “total reorganisation” of the supplier.  Hillman ends NetEnt tenure following Evolution acquisitioncenter_img In a post on LinkedIn Hillman said the business had highs and lows during her tenure, in which a to of “tough” decisions had to be made. However she added it also covered a number of positive developments such as successful game releases, the acquisition of Red Tiger. This drive, which aims to reduce annual costs by around €30m per year, which was originally set to result in 300 layoffs at NetEnt.  In related news, NetEnt’s operational chief financial officer – and another Most Influential Woman grandee – Lara Falzon has also stepped down from her role.  At the time Evolution said Hillman, who was ranked as one of the industry’s most influential women by iGB in 2019, would depart in the first quarter of 2021.  People AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter While she has not given any indication on her next role, Falzon was recently appointed to the board of Bragg Gaming Group, the B2B technology supplier that owns slot developer and aggregator Oryx Gaming.  Tags: NetEnt Evolutionlast_img read more

BetMGM and Detroit Tigers sign gaming-focused partnership

first_imgAddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter The franchise struck a deal with PointsBet last year, with a focus on sports betting. 31st March 2021 | By Nosa Omoigui Regions: US Michigan Major League Baseball outfit Detroit Tigers today announced a multi-year sponsorship agreement with BetMGM, which will become an official gaming partner of the team. Tags: BetMGM Detroit Tigers Subscribe to the iGaming newsletter Sports betting The deal will see BetMGM branding appear on scoreboards across the Tigers’ Comerica Park stadium, as well as integrated social media content between the two. BetMGM and Detroit Tigers sign gaming-focused partnership Email Address Topics: Sports betting Sponsorship Sportsbook Read the full story on iGB North America. last_img read more

PSL Player Retention: McCullum, Hafeez out as PSL teams name retained…

first_img RELATED ARTICLESMORE FROM AUTHOR CricketLatest Sports NewsSports BusinessNewsSport PSL 2021 Eliminator 1 PES vs KAR LIVE: best way to watch Peshawar Zalmi vs Karachi Kings Live Streaming in your country, India, Follow Live update WTC Final IND vs NZ: Virat Kohli displays his dancing skills on the beats of Bharat Army’s Dhol; Watch video New Zealand veteran Brendon McCullum and Mohammad Hafeez have failed to find favour with their respective franchisees as the Pakistan Super League teams completed the exercise of releasing and retaining their players.All the six Pakistan Super League (PSL) teams have finalized the retentions for the upcoming edition of the league, scheduled to in February next. Facebook Twitter Previous articleFor Mbappe his £290,000 weekly pay packet is ‘truly indecent’Next articleIPL Player Retention: Chennai Super Kings retain core group for title defence Kunal DhyaniSports Tech enthusiast, he reports on Sports Tech industry and writes on sports products. Football Cricket YourBump15 Actors That Hollywood Banned For LifeYourBump|SponsoredSponsoredDefinitionTime Was Not Kind To These 28 CelebritiesDefinition|SponsoredSponsoredDaily FunnyFemale Athlete Fails You Can’t Look Away FromDaily Funny|SponsoredSponsoredPost FunThese Twins Were Named “Most Beautiful In The World,” Wait Until You See Them TodayPost Fun|SponsoredSponsoredMisterStoryWoman Files For Divorce After Seeing This Photo – Can You See Why?MisterStory|SponsoredSponsoredAmoMediaMan Leaves Wife For Her Sister, Her Revenge Is BrilliantAmoMedia|SponsoredSponsored by Taboolaby TaboolaSponsored LinksSponsored LinksPromoted LinksPromoted LinksYou May Likecio.comUnlocking the Success of Digital Transformation with Active Intelligencecio.com247 Sports50 Best College Football Players Of All Time247 SportsCapital One ShoppingThis hack can uncover JOANN discounts you don’t know aboutCapital One ShoppingReigning champions Islamabad United have retained all three Platinum players – Luke Ronchi, Shadab Khan and Faheem Ashraf,state media reports quoting a Pakistan Cricket Board spokesman.“With Mohammad Hafeez going back into the Draft, Peshawar Zalmi opted for the pace duo of Wahab Riaz and Hassan Ali in their Platinum roster”, the spokesperson confirmed, adding, “Zalmi will use their lone Platinum pick at the Draft to pick a foreign player. Seasoned wicket-keeper Kamran Akmal moves to Diamond as Player Ambassador”.Karachi Kings retained Mohammad Amir,Babar Azam and Black Caps opening batsman Colin Munro as their Platinum picks with South African all-rounder Colin Ingram moving to Diamond as Player Ambassador, he added.He said new signing Sunil Narine, who moved from Lahore Qalandars to Quetta Gladiators as part of a blockbuster trade, joins Pakistan captain Sarfraz Ahmed to complete Quetta’s Platinum retentions.Also Read: Finally an Indian broadcaster for Pakistan Super League!Star Australian all-rounder Shane Watson moves to Diamond as Player Mentor.“The Sixth Team”’s retentions include star Pakistani all-rounder Shoaib Malik in Platinum and left-arm pacer Mohammad Irfan in Diamond as Player Ambassador, he said, adding, “Lahore Qalandars, who have the first pick at this season’s Draft, retained opening batsman Fakhar Zaman as their only Platinum player while leg-spinner Yasir Shah was retained in Diamond”.The Player Draft will be held on November 20 and Pakistan Super League (PSL) returns to action on February 14, 2019.Following are the teams with their respective retentions:Islamabad United –Platinum: Luke Ronchi, Shadab Khan, Faheem Ashraf; Diamond: Asif Ali, Mohammad Sami; Gold: Rumman Raees (Relegetation Request Successful); Silver: Hussain Talat (Ambassador), Waqas Maqsood, Sahbizada Farhan, Zafar Gohar.Karachi Kings – Platinum: Colin Munro, Mohammad Amir, Babar Azam; Diamond: Colin Ingram (Ambassador), Imad Wasim, Usman Shinwari; Gold: Mohammad Rizwan, Ravi Bopara.Lahore Qalandars – Platinum: Fakhar Zaman; Diamond: Yasir Shah; Gold: Shaheen Shah Afridi, Anton Devcich, Rahat Ali;Silver: Agha Salman, Sohail Akhtar, Hassan KhanPehsawar Zalmi – Platinum: Wahab Riaz, Hasan Ali; Diamond: Daren Sammy, Kamran Akmal (Ambassador); Gold: Liam Dawson; Silver: Umaid Asif, Khalid Usman; Emerging: Sameen Gul.Quetta Gladiators – Platinum: Sarfraz Ahmed, Sunil Narine; Diamond: Shane Watson (Mentor), Sohail Tanvir, Mohammad Nawaz; Gold: Rilee Rossouw (Ambassador), Umar Akmal; Silver: Anwar Ali (Relegation Request Successful), Saud ShakilMultan Sultans – Platinum: Shoaib Malik; Diamond: Junaid Khan, Mohammad Irfan (Ambassador); Gold: Shan Masood; Silver: Mohammad Abbas, M. Irfan Khan, Umar Siddiq; Emerging: Mohammad Junaid, WTC Final LIVE: Jamieson says, ‘nice and pleasing to get Virat Kohli’s wicket’; Gill feels India could have got more wickets Cricket Cricket TAGSBrendon McCullumMohammad HafeezPakistan Super LeaguePakistan Super League team squadsPSLPSL Retained Players SHARE Football BCCI Apex Council Meet: BCCI to bid for 3 major global events in next tournament cycle starting from 2024; Check Euro 2020- Switzerland beat Turkey 3-1: Shaqiri’s brace keep Switzerland hopes alive; Turkey face exit from Euros WI vs SA 2nd Test Day 3 Live: South Africa in huge trouble; SA 59/6 (22.3 ov)- Follow Live Updates Cricket Cricket By Kunal Dhyani – November 15, 2018 Euro 2020, Italy vs Wales LIVE: Matteo Pessina goal helps Italy beat Wales, finish top of Group A with flawless record; Follow Live Updates Cricket PSL Player Retention: McCullum, Hafeez out as PSL teams name retained players WTC Final LIVE: Devon Conway continues red-hot form, slams fifty to provide New Zealand dream start WTC Final Day 3 Stumps: India remove Conway and Latham but Kiwis on top; NZ 101/2 (49 ovs) trail by 116 runs Share on Facebook Tweet on Twitter Latest Sports News Cricket Tokyo Olympics: BCCI provides fuel in Indian Olympic flame, to contribute Rs 10 crorelast_img read more

‘India second largest WWE market after the USA’

first_img Football Latest Sports News Latest Sports NewsSports BusinessNewsSportWrestlingWWEWWE Business WI vs SA 2nd Test Day 3 Live: South Africa lose early wickets; SA 50/3 (16.4 ov)- Follow Live Updates Euro 2020, Italy vs Wales LIVE: Matteo Pessina goal helps Italy beat Wales, finish top of Group A with flawless record; Follow Live Updates Euro 2020- Switzerland beat Turkey 3-1: Shaqiri’s brace keep Switzerland hopes alive; Turkey face exit from Euros WTC Final LIVE: Devon Conway continues red-hot form, slams fifty to provide New Zealand dream start RELATED ARTICLESMORE FROM AUTHOR by Taboolaby TaboolaSponsored LinksSponsored LinksPromoted LinksPromoted LinksYou May Like24/7 SportsIt’s Amazing To See How These NBA Stars Have Changed Since College24/7 Sportscio.comUnlocking the Success of Digital Transformation with Active Intelligencecio.comPhotoStickHow To Back Up All Your Old Photos In SecondsPhotoStickWorld Wrestling Entertainment, in an effort to increase engagement with its India fan base, had held the first-ever WWE try-outs in India in Mumbai between March 2 and 5. The try-outs saw widespread participation from male and female athletes experienced in kushti, kabaddi, wrestling, basketball, combat sports, cricket and bodybuilding from Mumbai, Delhi, Gwalior, Chandigarh, and Rohtak, among and other cities across the country, all hopeful of being selected to join the WWE network.Also Read: WWE reports record revenue for 2018, 51% jump in operating incomeWith 80 potential candidates from India, 20 of whom were women, this was also the largest try-outs in WWE history globally. Having been in India for 25 years, India is the biggest market for WWE outside the US, in terms of fan base with 386 million unique TV viewers annually. While globally, digital engagement continues to grow with video views up 57% to 31.4 billion and hours consumed up 77% to 1.2 billion across digital and social media platforms in 2018, India is the number one market in the world for WWE in terms of Facebook and YouTube viewers.Talking about the importance of the Indian market, John Brody, Executive Vice President of Global Sales and Head of International, WWE said, “WWE does 550 live events per year in 70 international cities, in 25 different languages. I am proud that the largest tryout in WWE history took place in Mumbai to an audience and fans that has been so passionate for WWE for so long. While we currently have nine members of Indian descent as part of the WWE network, the tryouts are an attempt to increase that number, while helping more men and women to realize their dream of becoming WWE superstars.”Currently, WWE has an exclusive partnership with Sony which extends to its shows being screened on Sony Ten 1, Sony Ten 3, Sony Max which sees approximately 90 million viewers tuning in each week. The shows are also available on Sony’s OTT platform SonyLIV. Apart from this, it also connects with fans through social media channels like Facebook, YouTube, Instagram and WhatsApp, as well as through live events which are held on a quarterly basis in India, WWE superstar mall visits and talent tours, such as the WWE tryouts. The longest reigning WWE RAW Tag Team champions are also in India.Also Read: WWE starts first international performance centre outside USAIn terms of advertising and marketing for WWE, Sony has a number of brands on board for its WWE programming including Unilever, Hero MotoCorp, Bajaj Auto, Coverfox, and Denver, among others. “Sony is a tremendous marketing partner for us. They have invested heavily over the years to diversify and to provide more opportunity for fans. What we find is our content ecosystem is so rich that there are many ways for us to interact with fans. So, we rely on those as a primary component to how we connect with fans because we are on every week, 52 weeks a year with no off-season, no off-day, unlike other sports,” remarks Sheetesh Srivastava, WWE VP and General Manager, South Asia.Going forward, as part of its localisation strategy in India, WWE is looking at developing more local talent, increasing the number of local languages for its shows, and creating more localized shows, besides working with its social media team to create more local content to connect with a wider audience. “We are always searching to be a part of what’s next, to innovate, to reimagine. Keeping this in mind, our immediate focus is deeper fan engagement, increasing consumption and sustainable growth, with the ultimate goal of creating a deeper connection with the WWE universe in India,” concludes Brody.Also Read: WWE ropes in ex-tennis executive for Consumer Products business YourBump15 Actors That Hollywood Banned For LifeYourBump|SponsoredSponsoredDaily FunnyFemale Athlete Fails You Can’t Look Away FromDaily Funny|SponsoredSponsoredDefinitionTime Was Not Kind To These 28 CelebritiesDefinition|SponsoredSponsoredMaternity WeekA Letter From The Devil Written By A Possessed Nun In 1676 Has Been TranslatedMaternity Week|SponsoredSponsoredPost FunThese Twins Were Named “Most Beautiful In The World,” Wait Until You See Them TodayPost Fun|SponsoredSponsoredMisterStoryWoman Files For Divorce After Seeing This Photo – Can You See Why?MisterStory|SponsoredSponsored Share on Facebook Tweet on Twitter Previous articleManpreet to lead 18-member Indian Team for Sultan Azlan Shah CupNext articleIPL Moneyball: Harbhajan Singh’s commercial scorecard Kunal DhyaniSports Tech enthusiast, he reports on Sports Tech industry and writes on sports products. Cricket Facebook Twitter Tokyo Olympics: BCCI provides fuel in Indian Olympic flame, to contribute Rs 10 crore WTC Final IND vs NZ: Virat Kohli displays his dancing skills on the beats of Bharat Army’s Dhol; Watch video Cricket Football Cricket Cricket Cricket BCCI Apex Council Meet: BCCI to bid for 3 major global events in next tournament cycle starting from 2024; Check Television audience ratings will establish the fact that WWE (the freestyle wrestling entertainment) remains the most-watched sports in India after cricket. When there is no considerable cricket on Sony Sports Cluster screens, WWE broadcast has kept the SPNI Sports channels in the top five sports genre charts in the Broadcast Audience Research Council television ratings.The combat-sport entity is further trying to strengthen its market in India. As the WWE broadcast rights will be coming up for renewal in the Indian territory, the management will be eyeing to have a major push in the highly competitive market. WWE, after cricket, are the rights each broadcaster will be keen on. Incumbent, Sony Pictures Network India will like to retain it at any feasible cost. TAGSBARCBARC IndiaSony SportsTelevision audience ratingsWWEWWE AudienceWWE IndiaWWE marketWWE Superstars SHARE WTC Final Day 3 Stumps: India remove Conway and Latham but Kiwis on top; NZ 101/2 (49 ovs) trail by 116 runs ‘India second largest WWE market after the USA’ Cricket Cricket PSL 2021 Playoffs: Schedule, Timing, LIVE streaming, list of champions; all you need to know By Kunal Dhyani – March 6, 2019 WTC Final Live: Virat Kohli continues century drought as Kyle Jamieson wins IPL team rivalrylast_img read more